Line a 9×9 inch pan with parchment paper, allowing the paper to overhang on two sides for easy removal later. Set aside.

If using regular white chocolate bars, chop them into small pieces to ensure even melting in the microwave.

In a large microwave-safe bowl, add the white chocolate pieces or wafers along with the sweetened condensed milk.

Heat the mixture in 20 to 30 second increments, stirring thoroughly after each interval until smooth and fully melted, usually about two intervals.

Stir the mixture well, then add a few drops of pink gel food coloring. For an ombre effect, leave some of the mixture white by stirring the color in partially.

If desired, fold in dried cherries and sprinkles gently to incorporate them evenly.

Pour the mixture into the prepared pan, spreading it evenly. Refrigerate for 1 hour or until firm and set.

Once firm, use a heart-shaped cookie cutter to cut the fudge into heart shapes.

Arrange the heart-shaped fudge pieces on a serving platter.