Carefully open the can of Pillsbury Flaky Cinnamon Rolls and divide the rolls by separating them from one another.

Set your oven to 375°F (190°C) to preheat while you prepare the cinnamon rolls.

Take each cinnamon roll and unroll it, keeping one end coiled intact to help shape the heart.

Coil the other end of the dough to form two equal coils, then gently stretch the uncoiled part and pinch the center firmly together, shaping the dough into a heart.

Place the heart-shaped cinnamon rolls on a parchment-lined baking sheet, ensuring they have enough space to expand while baking.

Bake the rolls according to the package directions, usually about 12-15 minutes or until golden brown.

Once baked, transfer the rolls to a wire rack to cool.

Drizzle the included icing over the warm heart-shaped cinnamon rolls and embellish with sprinkles if desired.